As a largely self-taught professional, I have a sparked fascination with technology, and have developed skills through personal experiences granted to me throughout my professional life. I bring both independent discipline and collaborative value to every project I get involved in.
Having grown up in the Cotswolds, I have been given many opportunities to enhance my skills in digital design. I have a natural ability to combine tech with creativity that has offered me a chance to develop in this field. More so, I am driven by a natural need for problem-solving, which I bring into every opportunity I am offered.
My skills span across many areas; a few to be named are visual design, UX, responsive web design, branding, video editing, and analytics.
Digital Designer Vs Graphic Designer
As a Digital designer I focus on creating interactive, screen-based content like websites, apps, and film edits. I often use tools like Sketch or Adobe XD with knowledge of UX principles. I can work with an array of team members such as developers, graphic designers and commercial teams or deliver independently. I report and take feedback from stakeholders, managers, user data points and other members of the team to create a seamless customer experience.
A Graphic designer creates static visuals for print and digital media, such as posters, brochures, and logos, using tools like InDesign and Illustrator. They focus on branding and traditional design elements like typography and layout.
Digital designers prioritise interactivity and functionality with higher emphasis on user experience principles, while graphic designers develop visual appeal.
Digital Design – Overview
I specialise in creating visually engaging and functional designs for websites, apps, social media, and other digital platforms.
I combine creativity with technical expertise to craft designs that look great and enhance user experiences by tapping into their emotional connections. Using tools like Adobe Creative Suite and Sketch, I ensure my work aligns with brand identities, is accessible, and performs flawlessly across devices.
Collaboration is key to what I do. I work closely with developers, marketers, and clients to deliver solutions that meet their goals. Whether it’s designing a website layout or setting up complete automated email journeys, I concentrate on developing intuitive, user-friendly digital experiences to make a lasting impression.
What type of company best aligns with my skill sets?
I have worked with different sized companies. Being at different stages changes the dynamics of the audiences you’ll be wanting to convert into loyal customers.
My job is getting them there. This includes a wide range of methods and messaging carefully crafted to the right people, at the right time for maximum chances of success. But what does success look like for your specific needs? Sometimes it’s to maximise your conversion rates, revenue or customer base. Other times, it’s finding a better quality of customer to maximise lifetime value.
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